The Age of Digital Assistants

With very expensive advertising spots (around $3 million for each 30 seconds), the American SuperBowl game features some of the best-made ads of the year with a viewership in the hundreds of millions. The Alexa Commercial is among the most memorable this year as it humorously shows how technology has changed our lives, like Amazon’s digital assistant Alexa (and similarly Siri, Cortana, Google etc.) What do you think of this technology shift and its effects on humanity?

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