The Origin Story of FELS: Aiman's Journey

Before the global movement, before the content in 15 languages, and before the ten pillars were named — there was simply a man in search of something more.

Aiman began his journey in the corporate world. With an MBA in Strategic Management and 14 years of experience across top-tier organizations like Unilever, the IMF, and Emirates Airline, he carved a career in HR leadership roles. But as the years passed, a growing unease stirred inside him. The corporate world, despite its structure and prestige, felt limiting. It wasn’t the canvas he needed to paint his vision of success, growth, and meaning.

The tipping point came at his last corporate job. Aiman was fed up with corporate politics and decided to walk away from that life. The decision wasn’t easy, but it was the first step in the journey toward what would become FELS.

His first venture? An HR tech platform helping people improve their CVs and land jobs. But the timing was unfortunate. A global economic slowdown made it difficult to gain traction, so Aiman pivoted.

Around the same time, the startup ecosystem in Dubai was exploding. He immersed himself in that world—attending events, partnering with technical co-founders, offering his business insights to new ventures, and slowly becoming a fixture in the ecosystem.

That involvement grew. From collaborator to mentor. From speaker to judge.

Aiman’s reputation spread, and soon he was helping vet startups for accelerators, mentoring founders around the world, and thinking deeply about what made entrepreneurs truly succeed.

Then came COVID. With the world on pause, Aiman did something he hadn’t done in years: he reflected. He paused the hustle and sat with his thoughts. He asked himself, “What patterns in my life have created the most success?” The answer didn’t come from a textbook. It came from memory. From lived experience. From years of seemingly random decisions, habits, and passions that, when viewed together, revealed something powerful.

He realized he had been practicing something all along. A way of life. A lifestyle formula. Ten recurring practices kept showing up across the most successful seasons of his life. Travel. Reading. Health. Mindset. Community. Experimentation. Exposure. Creativity. Reflection. Purpose.

He organized these into the now foundational 10 Pillars of FELS.

This wasn’t theory. These were lived insights. His breakthroughs had come not from grinding harder, but from developing what he now calls his “superpowers.”

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These superpowers were Earned. Lived. Proven.

  • Through Travel, Aiman absorbed cultures, confronted discomfort, and gained global awareness. Every journey gave him tools to connect, adapt, and create.
  • Through Reading, he consumed the wisdom of over 300 books—turning airplanes and hotel rooms into classrooms. This gave him breadth, context, and cross-disciplinary agility.
  • Health and Fitness sharpened his mind and energized his mission. In treating his body with care, his mental clarity soared.
  • Mindset kept him grounded. From emotional regulation to self-awareness, this pillar was the inner compass that guided every bold move.

But the transformation didn’t stop there.

  • Community taught him that personal growth isn’t a solo sport. When like-minded thinkers gather, elevation becomes inevitable.
  • Experimentation freed him from fear of failure. He began to test, refine, iterate—and embrace the power of "not knowing."
  • Exposure to new people, places, and ideas broadened his lens. He developed social intelligence, diplomacy, and empathy—skills crucial for today’s leaders.
  • Creativity allowed him to shape ideas into reality. Whether it was launching new ventures or storytelling through content, creativity turned concepts into movements.
  • Reflection gave him wisdom. It stitched together the lessons, helped him spot the patterns, and guided his next right move.
  • Purpose gave everything meaning. It became the anchor, the fuel, and the ultimate why behind every decision.
Say Hello to Aiman

These weren’t just pillars. They were levers—when activated together, they elevated every part of his life.

Between 2016 and 2019, Aiman became the living embodiment of FELS. He lived as a full-time digital nomad—without a permanent home—wandering from country to country, fully immersed in this lifestyle. He didn’t just talk about growth—he became the evidence of it.

What makes FELS different from other self-help models? It doesn’t just teach you how to launch a business or be more productive. It focuses on the inner transformation first—because the outer results are a byproduct. And unlike many Western frameworks,

FELS is multilingual, multicultural, and mission-driven to reach underserved communities worldwide. Everything is free, self-funded, and designed for access.

The goal? To give this generation of aspiring leaders a map they can follow. In their own language. In their own context. With their own superpowers waiting to be unlocked.

Aiman hopes that every FELS member experiences the same internal revolution he did. That they begin to see the world differently. That they stop playing small. That they come alive.
And in 20 years, he hopes FELS will be remembered as the movement that helped launch a generation of global thinkers, entrepreneurs, inventors, and creatives—especially those who came from places the world overlooked.

Because success isn’t born. It’s built. And FELS is here to build it.